Getting the Sales Team at Valbrew, a Makurdi based brewer in Nigeria to adopt and implement the new Trade Marketing Program after a series of lay-offs by the new investors from Chile is an up-hill task even for the bright and brainy Ehis.

The challenge is getting people to stop resisting the change and get with the program, but this is never something that happens easily.

What will you recommend that Ehis does? Are there any lessons for us all to learn about implementing new programs and policies in our organizations?

CLICK HERE to READ MORE… and find out how Valbrew grapples with all of these and much more.